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Marketing 

Parents and guardians, if you wish to see a more detailed listing of your child’s assignments you may request guardian access to my Google classroom. There you will be able to receive email summaries for your child which will include; missing work, upcoming work as well as all Google classroom activities. You may sign up for the guardian email summaries yourself or you may email me at Charles.boyd@buchanancountyschools.com and I will send you an invitation to join your child’s class, just provide me the name of your child in the email.

Marketing programs prepare students for postsecondary education and careers in marketing, finance, hospitality, management and entrepreneurship. Instruction in the Marketing, Hospitality & Tourism, Business Management & Administration, and Arts, A/V Technology & Communications, career clusters enable students to gain knowledge and skills in:

  • business law
  • channel management
  • customers relations
  • economics
  • emotional intelligence
  • entrepreneurship
  • financial analysis
  • marketing-information management
  • marketing planning
  • operations
  • professional development
  • pricing
  • product/service management
  • promotion
  • selling
  • strategic planning

Marketing classes also allow students to have the opportunity to earn credit for working and participating in our Co-Op program.  Students who Co-Op are given the opportunity to put the knowledge and skills that they acquire in class to use in their workplace.

What is Co-Op

Co-op is a part of the VDOE's work-based learning program. Work-based learning (WBL) is a school-coordinated, coherent sequence of on-the-job experiences that are related to students’ career goals and/or interests, are based on instructional preparation, and are performed in partnership with local businesses, industries, or other organizations in the community. Work-based learning enables students to apply classroom instruction in a real-world business or service-oriented work environment.

There are seven different WBL methods of instruction currently practiced in Virginia – job shadowing, mentorship, internship, service learning, clinical experience, student apprenticeship, and cooperative education. These can be grouped into three categories with three different primary goals – career exploration, pre-professional development, and career preparation. How the seven methods group into the three categories and how they compare are shown in the comparison chart (PDF).

 

For Students:

If you are a student and are interested in earning school credit while working please see me to learn more...All you have to do to earn Co-Op credits is to be enrolled in a marketing class during 1 of the 2 semesters of the current school year, and have a job. If you do not have a job, I will try to help you find a job, however finding a job is your responsibility.

To earn 1 credit you need to work 396 hours, to earn 2 credits you need to work 792hrs.  This works out to working roughly 22 hours a week.

While Co-Oping you have the option to work after school, or leave school either 11:20 or 1:30.

 

For Employers:

Employers; if you are interested in hiring Co-Op students or learning more about Co-Op and how it can benefit you please feel free to contact me. My contact info is located at the top of the page.

 

 

 


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